Column

Column is a brand strategy and communications studio established by Sarah Langley. The studio brings its expertise to investigate, discern and produce compelling outcomes that reveal the essence of a business. From strategic guidance to implementing ideas, we work collaboratively with select designers, writers and creatives to help our clients form lasting impressions with their audiences.

Selected Work

Remington Matters

Strategy, project manage­ment, copywriting and ongoing communications
A roughly finished showroom showcasing aluminium furniture including stools, tables, chairs, and a picnic bench. The Remington Matters logo is rendered in steel and attached to the back wall.

Approaching its tenth year in business, Australian furniture company Remington Matters engaged Column to help articulate its vision, values and objectives, laying the strategic found­ation for its next chapter. At the heart of this work is a brand and market­ing strategy shaped around the idea of by hand and machine, capturing the company’s process-driven approach, material knowledge, and capacity for cross-sector collabo­ration and large-scale production.

This strategic direction informed a new website and brand campaign. Working closely with More Studio, Column managed the project and delivered all written content, including product descriptions, project summaries, brand story and process narrative. With these found­ations in place, Column continues to support Remington Matters with ongoing marketing and comm­unications including social media, digital marketing, publicity and events.

Block

Notes on Block
A photo of a black note book, with red circular stickers on it.

Column partnered with adver­tising and design agency Block to celebrate and build upon its 23-year creative legacy through a unique editorial concept: Notes on Block

An online dossier featuring an ever-expanding collection of articles by some of Australia’s most exciting writers, Notes on Block offers space for deeper reflection and further investi­gation — creating an opportunity to share more of Block’s inner personality, creative process, learnings, relation­ships, campaigns and projects that have helped shape who they are today.

Column continues to serve as editors, driving the editorial quality and curation of this evolving project.

Mobilia

Mobilia Journal — Issue 2 & 3
A collage made of elements of the printed issue of Mobilia Journal. Built up in layers, the collage incorporates the Mobilia Logo, a light grey perforated panel, a photo of Patricia Urquiola seated in one of her chairs, and a photo of Charlotte Perriand lounging in one of her chairs
Collage uses imagery from Issue 2 of the Mobilia Journal ©Archives Charlotte Perriand ©Patricia Urquiola

High-end fur­niture retail­er Mobilia enlisted Column to manage and edit Mobilia Journal, a newsprint pub­lication sharing con­versat­ions, pers­pectives and insights from some of the world’s most influen­tial voices in design. Each issue brings together leading writers and thinkers across art, culture and design to explore themes relevant to Mobilia’s world—from historic move­ments to leading contem­porary figures, innovative furniture pieces and recent projects. The journal offers a meaning­ful way to connect with Mobilia’s clients while reaching a broader audience of design enthusiasts.

Dilettante

Social Media Advertising
A collage made of torn paper elements, card embossed with the dilettante logo, and photos from Dilettante campaingns
Above: collage uses imagery captured by Tülay Dinçel

Already with a strong pres­ence on social media, luxury retail­er Dilettante enlisted Column to devise a frame­work for its paid content. After consider­ing Dilettante’s posi­tion­ing and needs, we formed an approach that harness­ed the retailer’s unique perspec­tive while still honour­ing the brands they rep­resent in order to achieve a consis­tent look and feel across each campaign.

State of Kin

Website
A collage made of a photo of a clean kitchen corner showcasing elements of timber, marble, and tile, a torn yellow paper with text, and a light brown embossed with text from the State of Kin website.
Collage uses imagery captured by Jack Lovel for State of Kin

Inter­disciplinary design prac­tice State of Kin enlist­ed Column to create a website to accu­rately present its brand, projects and scope of work. From compo­sition to content creation, the new website carefully consid­ers the calibre, detail and bold charac­ter inherent to the practice.

Jack Lovel

Digital Marketing Strategy
A collage made of elements of social graphics used to create colour strips of charcoal, maroon, amber and green, layered with photos of a bar, a home interiors. The elements are arranged in such a way that lines from one layer to the other.
Collage uses imagery captured by Jack Lovel

Architectural photographer Jack Lovel approach­ed Column to stream­line his digital market­ing touch­points for strategic cohesion. Analysing his market­ing output, existing communi­cation streams, competi­tive land­scape and over­arching business goals, we devised a strat­egy that respond­ed to his objec­tives. The result­ing social media and news­letter approach creates an oppor­tunity to document and share insight into Jack Lovel’s artistic process, as well as connect his audiences with his creative industry.

If you want to work with us or say hello,
we would love to hear from you.