Column

Approaching its tenth year in business, Australian furniture company Remington Matters engaged Column to help articulate its vision, values and objectives, laying the strategic found­ation for its next chapter. At the heart of this work is a brand and market­ing strategy shaped around the idea of by hand and machine, capturing the company’s process-driven approach, material knowledge, and capacity for cross-sector collabo­ration and large-scale production.

This strategic direction informed a new website and brand campaign. Working closely with More Studio, Column managed the project and delivered all written content, including product descriptions, project summaries, brand story and process narrative. With these found­ations in place, Column continues to support Remington Matters with ongoing marketing and comm­unications including social media, digital marketing, publicity and events.

Column partnered with adver­tising and design agency Block to celebrate and build upon its 23-year creative legacy through a unique editorial concept: Notes on Block

An online dossier featuring an ever-expanding collection of articles by some of Australia’s most exciting writers, Notes on Block offers space for deeper reflection and further investi­gation — creating an opportunity to share more of Block’s inner personality, creative process, learnings, relation­ships, campaigns and projects that have helped shape who they are today.

Column continues to serve as editors, driving the editorial quality and curation of this evolving project.

High-end fur­niture retail­er Mobilia enlisted Column to manage and edit Mobilia Journal, a newsprint pub­lication sharing con­versat­ions, pers­pectives and insights from some of the world’s most influen­tial voices in design. Each issue brings together leading writers and thinkers across art, culture and design to explore themes relevant to Mobilia’s world—from historic move­ments to leading contem­porary figures, innovative furniture pieces and recent projects. The journal offers a meaning­ful way to connect with Mobilia’s clients while reaching a broader audience of design enthusiasts.

Already with a strong pres­ence on social media, luxury retail­er Dilettante enlisted Column to devise a frame­work for its paid content. After consider­ing Dilettante’s posi­tion­ing and needs, we formed an approach that harness­ed the retailer’s unique perspec­tive while still honour­ing the brands they rep­resent in order to achieve a consis­tent look and feel across each campaign.

Inter­disciplinary design prac­tice State of Kin enlist­ed Column to create a website to accu­rately present its brand, projects and scope of work. From compo­sition to content creation, the new website carefully consid­ers the calibre, detail and bold charac­ter inherent to the practice.

Architectural photographer Jack Lovel approach­ed Column to stream­line his digital market­ing touch­points for strategic cohesion. Analysing his market­ing output, existing communi­cation streams, competi­tive land­scape and over­arching business goals, we devised a strat­egy that respond­ed to his objec­tives. The result­ing social media and news­letter approach creates an oppor­tunity to document and share insight into Jack Lovel’s artistic process, as well as connect his audiences with his creative industry.