Column is a brand strategy and communications studio established by Sarah Langley. The studio brings its expertise to investigate, discern and produce compelling outcomes that reveal the essence of a business. From strategic guidance to implementing ideas, we work collaboratively with select designers, writers and creatives to help our clients form lasting impressions with their audiences.
Approaching its tenth year in business, Australian furniture company Remington Matters engaged Column to help articulate its vision, values and objectives, laying the strategic foundation for its next chapter. At the heart of this work is a brand and marketing strategy shaped around the idea of by hand and machine, capturing the company’s process-driven approach, material knowledge, and capacity for cross-sector collaboration and large-scale production.
This strategic direction informed a new website and brand campaign. Working closely with More Studio, Column managed the project and delivered all written content, including product descriptions, project summaries, brand story and process narrative. With these foundations in place, Column continues to support Remington Matters with ongoing marketing and communications including social media, digital marketing, publicity and events.
Column partnered with advertising and design agency Block to celebrate and build upon its 23-year creative legacy through a unique editorial concept: Notes on Block
An online dossier featuring an ever-expanding collection of articles by some of Australia’s most exciting writers, Notes on Block offers space for deeper reflection and further investigation — creating an opportunity to share more of Block’s inner personality, creative process, learnings, relationships, campaigns and projects that have helped shape who they are today.
Column continues to serve as editors, driving the editorial quality and curation of this evolving project.
High-end furniture retailer Mobilia enlisted Column to manage and edit Mobilia Journal, a newsprint publication sharing conversations, perspectives and insights from some of the world’s most influential voices in design. Each issue brings together leading writers and thinkers across art, culture and design to explore themes relevant to Mobilia’s world—from historic movements to leading contemporary figures, innovative furniture pieces and recent projects. The journal offers a meaningful way to connect with Mobilia’s clients while reaching a broader audience of design enthusiasts.
Already with a strong presence on social media, luxury retailer Dilettante enlisted Column to devise a framework for its paid content. After considering Dilettante’s positioning and needs, we formed an approach that harnessed the retailer’s unique perspective while still honouring the brands they represent in order to achieve a consistent look and feel across each campaign.
Interdisciplinary design practice State of Kin enlisted Column to create a website to accurately present its brand, projects and scope of work. From composition to content creation, the new website carefully considers the calibre, detail and bold character inherent to the practice.
Architectural photographer Jack Lovel approached Column to streamline his digital marketing touchpoints for strategic cohesion. Analysing his marketing output, existing communication streams, competitive landscape and overarching business goals, we devised a strategy that responded to his objectives. The resulting social media and newsletter approach creates an opportunity to document and share insight into Jack Lovel’s artistic process, as well as connect his audiences with his creative industry.
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we would love to hear from you.