Column is a brand strategy and communications studio established by Sarah Langley. The studio brings its expertise to investigate, discern and produce compelling outcomes that reveal the essence of a business. From strategic guidance to implementing ideas, we work collaboratively with select designers, writers and creatives to help our clients form lasting impressions with their audiences.
After 10 years in business, Australian furniture designer and manufacturer Remington Matters approached Column to devise a marketing strategy to assist with their goals for growth and repositioning. Exploring the essence of the Remington Matters brand, as well as the company’s vision, values and business objectives, our marketing strategy outlined the process and planning to support their new direction.
High-end furniture retailer Mobilia engaged Column to project manage and edit their broadsheet publication, Mobilia Journal. Released to coincide with the 10th anniversary of Mobilia’s Design Circus, the publication was themed around the event’s special guest, international design identity Patricia Urquiola. We commissioned leading writers and thinkers in the fields of art, culture and design, exploring Urquiola’s profound influence and providing an opportunity to reach a wider audience of design enthusiasts.
Above: collage uses imagery from Issue Two of the Mobilia Journal ©Archives Charlotte Perriand ©Patricia Urquiola
Already with a strong presence on social media, luxury retailer Dilettante enlisted Column to devise a framework for its paid content. After considering Dilettante’s positioning and needs, we formed an approach that harnessed the retailer’s unique perspective while still honouring the brands they represent in order to achieve a consistent look and feel across each campaign.
Above: collage uses imagery captured by Tülay Dinçel
Interdisciplinary design practice State of Kin enlisted Column to create a website to accurately present its brand, projects and scope of work. From composition to content creation, the new website carefully considers the calibre, detail and bold character inherent to the practice.
Above: collage uses imagery captured by Jack Lovel
Architectural photographer Jack Lovel approached Column to streamline his digital marketing touchpoints for strategic cohesion. Analysing his marketing output, existing communication streams, competitive landscape and overarching business goals, we devised a strategy that responded to his objectives. The resulting social media and newsletter approach creates an opportunity to document and share insight into Jack Lovel’s artistic process, as well as connect his audiences with his creative industry.
Above: collage uses imagery captured by Jack Lovel
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